As of now, everyone is aware of Patanjali
Ayurved which is one of the fastest growing FMCGs (Fast Moving Consumer Goods)
in India. Here we go to disclose some lesser known facts about Patanjali...
- Acharya Balakrishna holds 93% stake in Patanjali. Baba
Ramdev is a mere brand ambassador for the company
- In 2006, Patanjali established University of Patanjali for Ayurved and Yoga with a
vision "To innovate An
Integral Education System including all spectrums of scientific
knowledge and ancient wisdom"
- Acharya Balakrishna is the 48th richest man in India
with a net worth 2.5 Billion dollars.
- Patanjali Ayurved is planning to launch Apparels where
Indian clothes will be called as 'Divya' Clothes and western wear will be
called as 'Jeans Kanti'
- Patanjali is planning to launch a variety of clothes
like Stretchable range of Yoga clothes, a range of herbal clothes.
- During initial years, Patanjali went with a
different style of advertising; Word of mouth advertising. They spent very
less on advertising which made their products 15 to 20% less cheaper than
their competitors.
- Now, they have hired biggies like Mudra, McCann for
creating advertisements for them and are spending lumps of money on
this.
- Rumors are out that Patanjali would be coming out with
some portfolio that will amaze people. Few of them are...
- Patanjali Phones: In a view to counter Chinese
domination in the segment, patanjali is planning to launch smartphone with
swadeshi technology. In not more than 2 years from now, we will have them
in our hand
- Patanjali Cigarettes: Using some herbal ingredients,
Patanjali is planning to launch herbal cigarettes to counter the ill
effects of regular cigarettes
- Herbal Crackers: Air pollution due to the crackers we
use is letting us not to use crackers too much. But Patanjali is coming up
with herbal crackers that will overcome the harmful effects.
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