British evaluation consultancy, Brand Finance released the latest “Brand Finance Global 500 Report”. It calculates the values of the brands and releases it every year.
According to “Brand Finance Global 500 Report”, Apple has for the last five years held as the world’s most valuable brand. But now, Apple's loss has been the Google's gain. After 2011, Google has again stood as the world’s most valuable brand with the brand value of US$109 billion.
Amazon’s brand value has grown 53% which mean it nearly secured the top spot for itself this year. AmazonT is growing strongly as it continues to both reshape the structure of the retail market and to capture a larger share of it.
AT&T and Microsft followed Amazon with 4th and 5th rank respectively with US$87,016 million, US$76,265 million brand value.
Facebook continues to grow in the ranking following 82% brand value growth but has been to be underperformed than China’s biggest tech brands - Alibaba, WeChat and Tencent which have grown by 94%, 103% and 124% respectively. WeChat has more than 850 million user base but is largely confined to its domestic market.
WeChat could soon challenge Facebook for user base numbers. WeChat offers a more extensive range of services than any other brand - from mobile payments to video games and text messaging to video sharing.
Samsung's brand value ranked 6th globally with the brand value of US$66.2 billion in 2017, which saw an increase of 13% over the previous year.
Among Indian companies, none of the companies got a chance to stand in the top 100. Tata group has a place at 103, Infosys at 251, Reliance at 345, Indian Oil 1t 369 and L&T at 498
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