Xiaomi has emerged as the most preferred smartphone brand in India for Android users who wanted to upgrade their devices in 2017. As a result, Xiaomi has leapfrogged Apple and Samsung and managed to rake in huge popularity in India. This was revealed in the report given by strategy analytics from the survey conducted on 2000 users. 26% of the users chose Xaiomi as their next preferred smartphone purchase.
Xiaomi easily outranked is rivals Apple and Samsung were chosen by 12% of the users rounding off the top three. If we look at the margin Xiaomi's popularity is more than double to that of Apple and Samsung. According to the report, about one-third of the smartphone users are willing to change their smartphones and it is the network speed and processor performance that users look in while purchasing.
Earlier specs like camera quality, display size, and screen resolution are the leading features that users looked in while purchasing a smartphone. The trend seems to have changed now with the entry of 4G LTE network. With the 4G network connectivity expected to witness a tremendous surge, it comes as a good news to telecom operators who are looking to increase the LTE usage in the country.
Rajeev Nair, Senior Analyst commented “Xiaomi for the first time since it started operations in the Indian market was ranked among the top three vendors in Q4 2016. The vendor grew a whopping 125% YoY and 17% QoQ and captured 10% of market share in India in the quarter.”
Motorola received 7 percent of votes as the next smartphone brand followed by Lenovo and One plus with 6%.Interestingly Micromax occupied last on the list and received a meager 2% of votes. Strategy analytics further stated that with Nokia set to enter the Indian market between April and June that will be cause for concern for some brands like Micromax, Sony, LG, Lenovo and Motorola.
Further, the survey revealed that majority of smartphone users in India prefer to buy smartphones priced between Rs 10,000 and Rs 20,000. Only 6% of the users opted for high-end phones that cost more than Rs 35,000
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